The SafeBuy Assurance Scheme for web-based retailers is operated by Software Research Ltd. It is endorsed by TrustUK, the industry self-regulatory body set up by Which and the Alliance for Electronic Business, supported by the UK Government.

Supporters include Carphone Warehouse, the Institute of Directors and the Institute of Direct Marketing.

The Scheme, amongst other things, requires web retailers to:

• Adhere to the terms of the Sale of Goods Act, the EU Distance Selling Regulations and the EU Directive on Privacy and Electronic Communications;
• Conform to the Data Protection Act 1998;
• Provide security for the processing of credit card transactions;
• Include physical location and contact details for themselves on their website;
• Display the total price consumers must pay for goods including delivery costs and provide a clear explanation of the delivery procedures;
• Advise the consumer if 'cookies' are required for the processing of data;
• Not use 'spam' for marketing purposes;
• Avoid exploitation of children.

For further details of the Safebuy organistation visit the Safebuy website.